Event Detail

WIB-Seattle Presents: " Personal Branding for Life Science Professionals," May 16, 2017

From 5:30 PM TO 8:00 PM

Branding is the complex, ongoing process of establishing an image in the mind of others. Your personal brand is the sum of your talent, skill, and passion multiplied by your community and career engagement. A strong personal brand will help you become regarded as a trusted expert and a great personal brand is a key ingredient in any successful professional career.

Join WIB-Seattle on May 16, at UW-PCE in Bellevue to learn how to build an impactful and influential personal brand from a branding leader in the life sciences industry. The keynote speaker is Linda Lander, President of Inside Out Coaching. Linda brings over 20 years experience as a cross functional marketer, negotiator, and strategist in the pharmaceutical industry. Reserve your spot today for what is sure to be an engaging and actionable workshop.

Speaker Biographies

Linda Lander is President of Inside Out Coaching & Consulting, a healthcare consulting and coaching company. In addition to 1:1 coaching and organizational coaching, Linda assists biopharmaceutical companies in understanding the current and future market access and reimbursement dynamics directly impacting their existing portfolio of drugs. This includes customized market access training to departments that have cross functional responsibilities with drug commercialization. Her expertise includes developing strategic customer relationships, contracting strategy, and negotiations.

Linda has launched over thirty products in the multiple small molecule and specialty biologic therapeutic categories including auto-immune disorders, immunology, oncology, virology, cardiovascular disease, neurology/CNS disease, dermatology, and diabetes.

Linda’s experience includes the development of market access strategies and execution with Johnson & Johnson, Sanofi Aventis, Novartis, and Bristol-Myers Squibb. She held positions in payor marketing and in regional and national account management that included calling on the largest payors and PBMs. 

Walk-Ins Accepted?
* - Walk-ins will be accepted at the door until event capacity is reached.


5:30 p.m. – 6:00 p.m.

Check-in and networking

6:00 p.m. – 6:15 p.m.

Opening remarks

6:15 p.m. – 7:00 p.m.

Keynote address

7:00 p.m. – 7:55 p.m.


7:55 p.m. – 8:00 p.m.


Pricing Information
Members: $25
Non-Members: $55
Students: $10

Special Pricing for Guests
When registering, members are also allowed 1 guest at member pricing

Event Date/Time
Tuesday, May 16, 2017
5:30 p.m. – 8:00 p.m. PST

Parking Information
Free surface parking is available

Public Transit Information
UW-PCE is accessible through several regional transit routes. Consult King Country Trip Planner for scheduled transit options.

Maximum Capacity

University of Washington -- Professional & Continu, 2445 140th Avenue N.E., Ste. B-100 Bellevue, WA, 98005